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UK: BT Takes the Phone Out of the Box
June 22, 2007

BT is re-vamping the design of its public payphones. The new design, by ad firm JCDecaux, accommodates more advertising on the phones in a drive to compensate for dwindling revenues from payphone usage.

"The new, cutting edge design, is the first new design of telephone kiosk in the UK for 20 years. The latest style kiosks, called the Street Talk 6, are being installed this week and has a payphone on one side and back illuminated scrolling six sheet advertisements on the other."

Read more at Assodigitale

 

 

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